Hyaluronic acid is another age-defying ingredient in this formula. Hyaluronic acid helps the skin retain moisture, giving it ...

Country pop star Megan Moroney on her beauty routine, go-to self-care practice, and partnership with St.Tropez.

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We love having a hot girl summer, but with heat comes sweat and shine. We’re skipping those this season with these powders.

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

The 26-year-old Florida-born rapper and songwriter was nominated for three Grammy Awards this year for Best New Artist, Best ...

However, like most trends (I see you, low-rise jeans and skinny brows), everything comes back around, which is also true for powder makeup.

The most popular women-owned beauty brands have been revealed, with Kylie Jenner's cosmetic brand and a former UK high street favourite making the cut, but which brand came out on top?

We've teamed up with Fenty Beauty to offer one lucky reader the chance to WIN £500-worth of Fenty Beauty products. Fenty Beauty by Rihanna was created with promise of inclusion for all, with an ...

The Benefit of Goof Proof Easy Brow Filling Powder ... use the FENTY Killawatt Freestyle Highlighter £33.68 instead. It's ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...