This multitasking MVP goes for $40, but with the Fenty Beauty Fam Sale, you can snag for a fraction of the price!

From skincare to fragrance to hair, here are 12 ways to tap into spring's prettiest trend The early white blossoms are out, ...

Here, we've selected the best of this season's cherry blossom beauty buys (both fruity and floral) to bring a little ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

Discover the eight best foundations for oily skin in 2025, plus what to look for in foundation for oily skin to application ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The creamy consistency has a plush, powder-like quality to it (once it ... Jenny Patinkin is a makeup artist and beauty expert. Bryan Cantor is a celebrity makeup artist. Norah Salazar is ...

The best setting spray should feel weightless on the face while still delivering many beauty benefits. From priming skin for ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...