The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

These plumping lip glosses and oils will give you a perfect pout every time.

Learn more As a beauty writer for over 5 years ... Most natural looking: Milani Keep It Full Maxxx Balmshell Lip Plumping Balm Milani's Keep It Full Maxxx Balmshell Lip Plumping Balm was recently ...

Although I'm a stickler when it comes to most parts of my beauty routine, I'll bend a bit when it comes to my lips - you can ...

When it comes to beauty, every generation has its thing. Speaking from experience, Gen Z’s is officially lip products. Is it because of selfie culture? The Kylie Jenner lip kits that launched at ...

It was top-notch lip protection against ice-cold weather, overheated rooms, and being a mouth breather. In other words, it was a comforting, long-lasting, emollient hug for your lips. Bite’s Agave lip ...

If you’re for inexpensive alternatives to high-end beauty brands, we’ve rounded up some of our favorite drug store beauty ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Still, this was my first time trying a lip serum (especially a doughnut-inspired one), and I won't be going back to my trusted beauty supply gloss for a while, I fear. Keep reading my full review ...