Generation Z, made up of young people born between 1997 and 2012, is redefining consumer trends in many areas, including ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

Baby boomers are upping their spending on bars and alcohol as Gen Z and millennials lay off the booze.

As different generations navigate their relationships with alcohol, their choices reflect not just personal preferences but ...

Young people interviewed by El Nuevo Día share their reasons for not drinking, while studies affirm that this demographic ...

But producers still have excess stock: wine consumption has also fallen and is expected to fall further, with two thirds of Gen Z actively moderating their alcohol intake. In 2023, Nielsen data ...

With 60% of Gen Z no longer drinking alcohol[1] and brands like TRIP and Guinness 0.0% skyrocketing on social media, the ...