Generation Z, made up of young people born between 1997 and 2012, is redefining consumer trends in many areas, including ...

As different generations navigate their relationships with alcohol, their choices reflect not just personal preferences but ...

They're doing sober dating and alcohol-free game nights and whatever zebra striping is. But you know who is still boozing it ...

Young people interviewed by El Nuevo Día share their reasons for not drinking, while studies affirm that this demographic ...

While Gen Z and millennials are sobering up, older Americans are drinking more than ever. The kids these days aren't drinking as much as they used to. They're doing sober dating and alcohol-free ...

But producers still have excess stock: wine consumption has also fallen and is expected to fall further, with two thirds of Gen Z actively moderating their alcohol intake. In 2023, Nielsen data ...