On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory, and fair shades. But ...

Makeup company Youthforia’s darkest new shade of foundation is being called ... Youthforia for not having more options for darker complexions. Only four of the 15 shades were dark or deep ...

Moreover, the “pink tax” disproportionately affects women of colour, with darker foundation shades often being priced at a premium. Research indicates that price disparities based on race ...