A marketing alchemist tries to transmute one more brand with his Midas touch: “More than ever before, female youth culture ...

thanks in part to celebrity endorsements from Justin Bieber and Rihanna. About 150 million pairs of Crocs are sold every year, the company said.

AUSTIN, TEXAS — Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda? Executives speaking at South by ...

Including those in Hollywood. Stars from Justin Bieber to Nicki Minaj sported Crocs in public, giving the shoes the celebrity seal of approval. It wasn’t long before Croc-like designs appeared ...

“Last week we shipped to Justin Bieber. That will be really cool ... “There’ll be bison, shark, all the exotics, snakes, crocs. The person we’ve made the deal with is coming up next ...