"KPop Demon Hunters" is breaking records for Netflix. Industry analysts say the streaming giant should double down on family animation — and K-pop.

Netflix ‘s music-led anime movie, KPop Demon Hunters, has become the most-watched original animated film in the platform’s history, according to an announcement from the streaming giant. The film, which premiered on June 20, racked up 106.1 million views in its first month.

Netflix's animated musical film “KPop Demon Hunters” has become the surprise hit of the summer. Fans, culture critics and filmmakers theorize there are a few reasons the movie is connecting.