Drew Swanson is a Features Article Editor from the Pacific Northwest of the United States. Being a gamer all his life and enjoying everything from ARPGs like Diablo to JRPGs like Pokemon and Persona, ...

After years of trying to stomach the off-brand oddities that were Pokémon Megablocks, I was thrilled about the announcement of Lego Pokémon. This collaboration between two of the biggest global brands ...

Last week at CES in Las Vegas, Lego announced the Smart Brick which it claimed is its biggest change in 50 years. The Smart Brick promises to make specific sounds and visual displays depending on what ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

A live 'Star Wars' video game being played on the outside of Sphere in Las Vegas Brian Friedman / Sphere Entertainment CES is a time for flashy promotion, and the Lego Group, Disney Consumer Products ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets. Highlighted at the CES show in Las Vegas yesterday, the famous toy firm ...

In today’s Tech Bytes: Lego is going high-tech. The new smart brick features a speaker, lights, and a tiny chip inside a standard-size Lego brick. It’s designed to work with other smart pieces, ...

After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in children's hands. The company says the new smart bricks, tags and mini ...