It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

The e.l.f. x PEOPLE GRWM party was the perfect pre-game to the 2025 iHeartRadio Music Awards. The intimate event, which was ...

The first step is picking the right color for you. You want to find the shade that most closely matches your natural lip ...

With her own Rhode lip peptide glosses and now lip shapers, Hailey Bieber has plenty of lip combo options. But one of her lip ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Behold, your new signature scent. Helmed by fashion and lifestyle blogger Chriselle Lim, PHLUR creates responsibly sourced, ...

Ulta’s 21 Days of Beauty is in full swing. Now through March 27, shoppers can save 50% on a changing selection of beauty ...

After a sweaty workout class, I do not wish to be perceived. That is, until I tried the Make Up For Ever Super Boost Skin ...

With a little two-tone action, this stylish backpack may help you feel a little more presentable at the airport. It has ...

This Friday is World Sleep Day, and while there are endless slumber-inducing bedside table buys out there, sometimes sleep ...

Free People is filled with spring styles that nail the popular bohemian trend, from embroidered jackets to breezy tiered ...