As Edgell celebrates 100 years of being part of Australian mealtimes, the iconic Australian brand is stepping up to the crease with OMD Create and News Australia with a new content partnership ...

Every cricketer needs The Right Bat. It's his most trusted companion. Traditionally carved from top-quality willow, famous bat-makers, source the bulk of their willow wood from Kashmir. The coveted ...

About 30 minutes south of the MCG, in the bayside suburb of Cheltenham, sits a lesser-known mecca to the sport: the Gray Nicolls “bat mill”. Since 1972, it’s been the birthplace of the great Aussie ...

Cricket loves its laws – or ‘Laws’, as some prefer – and law 5.3.2. seems as certain as the sun rising in the east: ‘The blade shall consist solely of wood.’ But for how much longer? In late August, ...

It has been dubbed “the cricket bat emergency”, as the price of bats has skyrocketed over the past few years. According to the managing director of D&P Cricket, Paul Borst, a top bat from this leading ...

London, Sep 27 (PTI) A British Indian entrepreneur, whose research proved that bamboo could offer a low-cost and more sustainable alternative to willow-based cricket bats, has been energised by a new ...

The willow from Farndon Willow Holt produces "strong durable timber", Nottinghamshire Wildlife Trust said Timber from trees in a nature reserve in Nottinghamshire has been harvested to produce cricket ...

Sanspareils Greenlands (SG), India’s leading cricket and sports equipment manufacturer, and Salesforce has announced a strategic collaboration to digitise SG Cricket’s trade channel sales operations ...

Sports memorabilia has enormous emotional, cultural, and historical significance that often extends beyond the sport itself. Cricket has a rich history of accomplishments, memorable moments, and the ...

A recurrent grumble during the recent England–India series concerned the state of the Dukes ball, with fingers pointed in every direction – including at the Aberdeen Angus cows who supply the leather.

A 10-year-old girl died after she was stabbed 21 times at her home, allegedly by her 14-year-old neighbour who wanted to steal a cricket bat, said the police in Hyderabad on Friday. The victim, ...