JT has teamed up with MAC Cosmetics for an exclusive curated lip kit featuring some of her favorite products to create her signature look.

Couture week F/W 2025 is well underway in Paris and the fashion set is living for the glamour. A-listers like Nicole Kidman, ...

This year, MAC partnered with Kim Petras for a new installment of their "Viva Glam" collection, which has been going on since ...

Viva Glam was started with a single lipstick in 1994 by MAC founders Frank Angelo and Frank Toskan as part of the brand’s Aids Fund, and has become a popular part of MAC’s offerings. Taking to social ...

Much like MAC's Viva Glam Lip Kit, here's a product that also believes in "beauty with a purpose" – all the proceeds of its sale go to Child Welfare South Africa, to help fight child sex trafficking ...

An oral retrospective on the most culture-shifting, groundbreaking MAC makeup launches throughout the past four decades.

Teyana Taylor, a vision of uniqueness, graced the MAC Viva Glam Billion Dollar ball with her presence, leaving an indelible style mark.

“Serving as the face of MAC Viva Glam has always been a rite of passage for the most legendary artists in the world,” she said in a press release.

Kim Petras ‘Serves’ As the New Face of MAC’s Viva Glam Campaign: Where to Shop the Collection The pop star joins Latin singer Danna Paola to celebrate the 30th anniversary of the brand's top ...

Kim Petras "will never get over" fronting MAC Cosmetics' iconic Viva Glam campaign. The German singer can't believe her life has come full circle, from buying Viva Glam lipsticks in a shop as a ...

How cult make-up artistry brand MAC raised £25,000,000 for charity in the UK using lipstick.

There are a few reasons that MAC's Viva Glam has stood the test of time and become a true beauty hero. First and foremost, Moudachirou-Rébois credits the brand's ever inclusive ethos.