Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Influencer-led beauty brands are popping up everywhere, and the one person everyone was waiting to make her move has finally ...

Sculpted skin, tucked hair, and subtle smoky eyes are just a few of the DIY-friendly beauty themes designers sent down the ...

Velvet, sparkles, and skin-baring cutouts are just some of the details from the Southern Charm Season 10 reunion looks. See the photos!

Produced in partnership with "Morning Joe" co-host Mika Brzezinski, the 50 Over 50 is a collection of women who reject the ...

Adobe (Nasdaq:ADBE) announced a partnership with The Estée Lauder Companies (NYSE:EL) (ELC) where the company is adopting Adobe Firefly and redefining its process of launching digital marketing ...