A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

Two years ago Chanel launched Boy de Chanel, a male makeup line that celebrated a modern, more fluid interpretation of masculinity through cosmetics. Now, the brand has expanded the line beyond its ...

For the longest time, men wearing makeup have been used as a comedic trope in Indian films. With plump red lips, unruly wigs, and rosy cheeks, they either impersonated women to fool cops in heist ...

“Times have changed,” said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to staff at ...