Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...

And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re ...

The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also ...

Barbie herself announced the exciting news via social media, declaring, "PSA: Barbie’s first-ever cosmetic collaboration with ...

Since landing on UK soil in 2023, Merit Beauty has quickly attained star status with its curated edit of essential products ...

Whether you’re looking to stay more organized, add comfort to your day, or streamline a tedious task, these cool picks will ...

The 2025 Color of the Year is Mocha Mousse, a warm brown neutral color that can be easily incorporated into a make up routine. Make up professional and owner of ...

We explain what a lip stain is, how to use it and share the best ones to shop now, from Wonderksin's viral Lip Masque to ...

Ulta is currently running their 21 Days of Beauty sale, and for the week of March 14-21, Benetint will be on sale for 50% for ...

The Sacheu lip stain that’s been viral on TikTok is finally on sale at Ulta for half the price. Right now, Ulta is currently ...

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...