Matthew McConaughey is trademarking parts of his identity to push back against AI deepfakes. Here’s why the move matters as ...

Attorneys for the entertainment law firm Yorn Levine, which represents McConaughey, reportedly applied for trademark ...

That latter question, per Variety, is the subject of a new trademark that McConaughey has now secured for himself, apparently ...

Matthew McConaughey has heard his iconic “alright, alright, alright” catchphrase repeated back to him since it first left his ...

Matthew McConaughey is trying something unusual in the fight against AI fakes: He's trademarking himself. Over recent months, ...

Actor Matthew McConaughey has taken a major step to protect his legacy. The Oscar-winning actor trademarked himself in an ...

The trademarks, granted over the last few months, also include a seven-second clip of McConaughey standing on a porch and a three-second clip of him sitting ...

While existing rights of publicity laws protect actors from having their image or likeness stolen to sell products, ...

Matthew McConaughey filed trademark applications to prevent his likeness from being used by AI companies without permission, ...

Matthew McConaughey has turned to trademarking to protect several of his most iconic catchphrases.

Matthew McConaughey has trademarked his likeness, voice and expressions to combat unauthorised AI fakes. This legal strategy ...

Actor plans to use trademarks of himself saying ‘Alright, alright, alright’ and staring at a camera to combat AI fakes in ...