AT&T is expanding its prior lawsuit against T-Mobile with new allegations. This time, it focuses on T-Mobile's false advertising.

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Backstreet’s back for Super Bowl 60. T-Mobile dropped teasers of the boy band in full pink-and-white mode with Druski, a Times Square “serious production build-out,” and a 60-second spot set for the ...

CloudX CEO Jim Payne has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

T-Mobile reached out with a stement regarding the situation, here’s what the company’s spokesperson said: “We disagree with the NARB’s conclusions. Over the course of this review, we engaged at every ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

In response to complaints from AT&T, the National Advertising Division has now reviewed the situation and has come to its own conclusion. The NAD found some T-Mobile claims about competitor price ...

Mobile ad click-through rate (CTR) is one of the most important metrics for advertisers looking to track the performance of an ad or link. It is calculated by dividing the number of clicks by the ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...