THE world of beauty has always been big business, but in recent years it’s become a goldmine for celebrities looking to ...

Kylie Cosmetics maintains its status as one of the top celebrity beauty brands. Kylie Cosmetics by Kylie Jenner transformed the lip kit phenomenon into a veritable beauty empire. Since its launch ...

The folks at booking app Hey Goldie recently conducted a study to find the most popular makeup brands in the country, and the results may be surprising to some! They analyzed over 60 different ...

A lipstick is one of the go-to makeup products for most beauty wizards, and most people use it as a self-expressing tool. And ...

Because of Gen See’s commitment to natural processes and top-quality ingredients, it’s creating a niche for itself as a brand that is climbing up the ranks in both beauty and sustainability.

Millennial women ranked their favorite brands, listing drugstore standbys CoverGirl, Maybelline, and Neutrogena as their top three because of low costs and high quality. Beauty brand Revlon ...

Victoria Beckham's namesake beauty brand merges clean formulas and sustainable ... and more, Beckham's top-rated eyeliners have a creamy formula that glides on seamlessly for the perfect cat ...

To help out, online beauty comparison platform Cosmetify analysed Google search data and social engagement to find the 10 most popular brands of 2024. From clean skincare giants to blossoming K ...

Indonesian cosmetics giant Wardah has claimed the top spot in SEA’s top 10 beauty brands. The largest skincare and cosmetics brand in Indonesia has pipped global giants such as Vaseline, Dove, Nivea ...

An ELLE editor says: “Most days, I prefer to swipe a concealer ... a makeup expert and ELLE editors to find the best Japanese makeup brands.