Because of Gen See’s commitment to natural processes and top-quality ingredients, it’s creating a niche for itself as a brand that is climbing up the ranks in both beauty and sustainability.

These 14 budget-friendly, cruelty-free makeup brands prove you can have it all: quality, inclusivity, and ethical beauty.

On the heels of a buzzy event in Dubai celebrating the brand's latest Ube collection launch, Huda Beauty took the top spot ...

The most popular women-owned beauty brands have been revealed, with Kylie Jenner's cosmetic brand and a former UK high street favourite making the cut, but which brand came out on top?

From skincare to makeup and fragrance, cosmetics continue to shape self-expression and personal identity. One of the most significant ... layering and sun protection. Brands are now focusing ...

The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top.

Known for its skin care-like properties and advanced ingredients, Korean sunscreens have become a superior option for sun ...