PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Red light therapy, watercolor blush, and biotech ingredients are just a few of the innovations to be on the lookout for this ...

FW25 marks the final leg of fashion month, a city receiving twice as much attention online than New York’s and London’s ...

Isamaya's new Core Collection features high-performance, multi-purpose makeup products that make a statement. Here's an ...

Kylie Kelce revealed her minimal makeup routine and slammed negative opinions about her eyebrows on her 'Not Gonna Lie' ...

The ‘Death of a Unicorn’ and ‘Wednesday’ actor presents an elevated take on the gothic lip for her press tour.

Lip glosses help your lips look nourished and moisturised, perfect for that glossy look and gleam. Check out our top 8 picks.

It was top-notch lip protection against ice-cold weather, overheated rooms, and being a mouth breather. In other words, it was a comforting, long-lasting, emollient hug for your lips. Bite’s Agave lip ...

These plumping lip glosses and oils will give you a perfect pout every time.

The blush features a skin-care-infused nourishing formula that blends seamlessly to give you dewy, flushed cheeks in one ...

Winter 2025 fashion week runways come the latest makeup trends. These range from brightly coloured eyeshadow and bold lips to ...