A major shift is coming for one of Europe’s top national soccer teams, as Puma has announced a new long-term agreement with the Portuguese Football Federation (FPF). The new partnership will begin in ...

The Premier League has announced that PUMA will become its new ball supplier from the 2025-26 season. The Athletic revealed in the summer of 2023 that the Premier League was set to end its 25-year ...

Nike announced it will increase prices between $2 and $10, depending on the product, with the added costs starting June 1, USA Today reported. Nike did not specifically say tariffs when introducing ...

Barcelona have a long-standing deal in place with Nike, but talks have been held with Puma regarding a lucrative kit manufacturing agreement. The Liga giants are currently tied to terms with Nike that ...

Football in the 21st century has, to a generation of young supporters, been the story of duopoly: Lionel Messi devotees and those who obsess about Cristiano Ronaldo. A two-party system has driven mass ...

It is the lightest and most expensive marathon running shoe in history and, at its launch in the shadow of Nelson’s Column in Trafalgar Square on Thursday night, there was a collective certainty about ...