2026 FIFA World Cup Puma home jerseys just launched at Fanatics. Teams featured in the launch include: Austria, Czech Republic, Iceland, Portugal and Switzerland. Jerseys sell from $99.99. As December ...

If Anta Sports Products Ltd. is hoping to cash in on Chinese consumers’ love of the outdoors, or their desire for fun, trendy products, then Puma SE is the wrong target. Puma does not have a strong ...

PUMA SE faces deep structural challenges, with broad sales declines, surging inventories, and a deteriorating brand image across key markets. PMMAF's Q3 results revealed double-digit revenue drops, ...

A$AP Rocky’s had quite a 2025. After beginning the year with an extraordinarily stylish courtroom victory, the Harlem rapper was named Ray-Ban’s first-ever ...

There are knives, good knives, great knives, and classic knives. Then there are the knives that are flat-out legends with remarkable stories behind them. One of these is the instantly recognizable ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to rebound from its slump. New Chief Executive Officer Arthur Hoeld is revamping ...

HERZOGENAURACH, Germany (Reuters) -Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve marketing and cut its product range, in ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...

Don’t call it a comeback. Way back in 1998, a unique partnership was forged between the football titans at Puma and the minimalist masters at Jil Sander. The pioneering German house teamed with the ...

ASAP Rocky thinks he’s the flyest that he’s ever been. It’s a big claim considering the many influential style eras he’s lived through and helped foster. But he keeps evolving like Goku (his words, ...