Kristoff Cavazzana, vice president of product and experience at Salomon, told WWD sister publication FN in an interview that ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

HERZOGENAURACH, Germany — January 12, 2026 — Sports company PUMA has appointed Nadia Kokni as Vice President, Global Brand ...

When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

Puma's stock has dropped by 7.83% in the past month and has lost 28.80% in value over the last year. Q4 sales showed a decline, particularly in the United States, and the company faces fierce ...

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy ...

PUMA are wasting no time in 2026, bringing the special sauce straight out of the gate with the first Future drop of the year.