This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

Puma has unveiled its new brand campaign, ‘Go Wild,’ which emphasizes the joy of running. The work is the brand’s largest marketing investment to date and marks the debut of a renewed brand ...

Today, Puma has unveiled its most “ambitious” campaign ... The new vision for the sportswear brand, which comes from ad agency Adam&EveDBB, embraces sport as a means of self-expression ...

PUMA has joined hands with the Premier League as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility. This collaboration will see PUMA become ...

At PUMA, A$AP Rocky’s goal has always been to disrupt the status quo. When he announced his appointment as the creative director of the German sportswear giant’s ...

The push-launched in 30 markets globally and backed by a 40% boost in its marketing budget this year-- is part of a major effort by the brand to attract younger consumers.

An experimental spot for Puma, produced with virtually no human touch, shows how AI agents are helping marketers automate a ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

This landmark collaboration will see PUMA become the Official Ball Supplier of the Premier League, which includes the provision of match balls at all League matches from the start of the 2025/26 ...

Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and ...

Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their ...

HERZOGENAURACH, Germany — Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate ...