A few years ago while copy editing an article, I was shocked to see something like this: “I lecture my sales staff about what I call ‘me syndrome,’” Jones said. What shocked me was the punctuation.

I don’t remember when I first learned about single quotation marks, but I have a vague memory of assuming they were as useful as quotation marks, or close to it. Sometimes you quote someone. Sometimes ...

Someone says something brilliant. It’s so clever that it gets shared and many people come to hear about it. When it’s shared, this is how it’s done. Shakespeare said, “All the world’s a stage, And all ...