After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

Everyone wore the blush for at least eight hours, with Melendez reporting that it was still in place after 12 hours. Scott says, “I've tried almost the full line of Rare Beauty blushes ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

For the 5th year anniversary of Selena Gomez's album 'Rare,' the beauty brand is launching a new blush duo. The duo has Soft Pinch Liquid Blush in the shade Happy. This is a cool pink blush that ...

I tried Rare Beauty's new contour. It's even better than the brand's iconic blush for one reason.

So you can bet that Rare Beauty is far from done with its Soft Pinch releases. In addition to frequently dropping fresh shades of its signature blush, the brand also launched an entire SP line of ...

We tried Rare Beauty's viral liquid blush from Selena Gomez's best-selling makeup line to see if it lives up to the hype. Read our honest review, with photos.

I personally love wearing blush in cream and liquid formulas, and typically pack it on as if it were still the mid '80s. I almost exclusively use those from Selena Gomez's brand Rare Beauty ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of ...

Turning a $70 million blush formula into contour Rare Beauty is massively popular for multiple reasons. First, the brand was founded by actor and musician Selena Gomez. Her countless fans — 421 ...