If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception ...

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Three traits define the best liquid blush: buildable, lightweight, and long-wearing. We included options from Saie, Armani ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...

Watch Selena Gomez let her fiancé Benny Blanco take over her makeup routine in a funny Instagram video that showcases his ...

The color isn’t crazy, and it makes my lips feel soft. Not sticky at all. Typically, any lipstick or lip products make my lips peel, but this doesn’t. Very happy with it!” Another claimed ...

Frequent liquid blush users likely know *just* how pigmented they can be, but Rare Beauty's takes things to a whole other level. While these ultra-saturated shades might seem intimidating at first ...

Frequent liquid blush users likely know *just* how pigmented they can be, but Rare Beauty's takes things to a whole other level. While these ultra-saturated shades might seem intimidating ... re ...