PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...

Pang “water blusher” is from A’pieu, a youth-focused little sister brand to the well-known Korean beauty label Missha. Does ...

And if you were subscribed to Carli Bybel any time in the 2010s, you’ll find today’s deals particularly thrilling: They’re ...

While foundation can cover imperfections and lend a hint of dewiness to dull skin, the best CC cream for mature skin provides ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

Speaking with Into The Gloss, Holmes shared her go-to beauty trick that never fails to give her a vibrant complexion and ...

Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

In the dynamic beauty landscape, selecting the perfect cheek and lip tints can truly transform your makeup routine, offering ...

Sephora is stepping up its fragrance game with some seriously covetable scents: With so many beauty lovers, 2025 is shaping ...

This e.l.f. Putty Bronzer is perfect for all skin types. My favourite thing about this product is its buildability. You can ...