Meet Soft Pinch Matte Bouncy Blush. It doesn't matter who said I love you first... Selena Gomez is making everybody blush. In ...

I don’t know about you, but I certainly struggled with the winter’s darkness this year. It felt unending and, according to ...

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception ...

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for older women.

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Flattering hue: We've tried the best cream and liquid blushes around, and we've swatched them painstakingly to find the most universally flattering shades. A pretty, natural-looking flush is what ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...

Pang “water blusher” is from A’pieu, a youth-focused little sister brand to the well-known Korean beauty label Missha. Does ...

Spread the love As we dive into 2025, the beauty industry continues to evolve with groundbreaking innovations, sustainable ...

Speaking with Into The Gloss, Holmes shared her go-to beauty trick that never fails to give her a vibrant complexion and ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!