Here, we've selected the best of this season's cherry blossom beauty buys (both fruity and floral) to bring a little ...

But in 2025, I don’t think I’ve worn a single perfume that didn’t include a vanilla, cherry, or whipped cream note, or a ...

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Spring is the second best time of year for new beauty products after autumn, and getting on board with lots of newness can transform your skin or ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions ... to continue to see a resurgence of comforting, nostalgic notes alongside experimental blends," says Caroline Sabas ...

What perfume does Rihanna wear? The beauty mogul has received multiple compliments for smelling good. Uncover the secret ...

After studying at ISIPCA, a prestigious perfumery school in France, she spent a decade working for top beauty and fragrance brands in Paris, London, Berlin, and Singapore before settling in Dubai.

One satisfied buyer said: "I absolutely love the fragrance notes in this perfume. When I first spray the scent it smells very masculine, but fades to be sweeter as it sits on the skin. I find that ...