Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Here, we've selected the best of this season's cherry blossom beauty buys (both fruity and floral) to bring a little ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

The candy-colored jelly sandal trend of your childhood just got a flashy makeover thanks to Rihanna's new Fenty x Puma ...

The biggest sneaker trends to emerge in 2025 so far have celebrated loud luxury and personal style. However, Emily ...

I love walking: it’s free, low-impact, and boosts both your mental and physical health. I average around 8,000 steps a day, which means I’m perfectly placed to test out the latest and best walking ...

Several major retailers are slashing prices up to 75% off right now. Shop deals at Madewell, Coach, Ulta and more — details!

You can take the girl out of Barbados, but, if you’re Rihanna, you’ll always fly back. As a proud Barbadian, she routinely travels to the island, especially when she can throw a party for any ...

You might be on the edge of your seat waiting for Rihanna’s new album to drop, but you don’t have to wait too long to get your hands on her new Fenty x Puma Collection. A new Fenty x Puma ...