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Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This personal connection to the fragrance resonates with Rihanna’s authentic approach ... which would be her first since 2016’s “Anti.” Despite the musical hiatus, her influence continues ...

Rihanna's relationship with Dior started ... Now, she's the face of one of the most storied fragrance franchises in the world. "My first introduction to J’adore Dior was my mom.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

First, never apply perfume to dry skin. Natural oils—or a layer of moisturiser ... Iris and pink pepper give the scent it’s light floral trace and subtle peppery vibes. Before Rihanna had her own ...

Rihanna’s reign as the queen of beauty is just getting started. On the heels of the 2024 launch of Fenty Hair, in addition to ...

Coach has reported sales of €190 million in 2023, as the fashion house also prepares to launch two new fragrances in 2025 ...

If you like a glassy lip, check out Fenty’s Lip Luminizer, which Viera-Newton likes because “it’s a high-impact gloss with ...