If you need an update on your makeup or skincare, make sure that you don't miss Ulta Beauty's 21 Days of Beauty Event!

To a kick-off party celebrating Rihanna ’s Fenty X PUMA launch in the Barbados, the entrepreneur and artist wore a new Avanti ...

I watched a video of mine and wanted to hide under a rock. My skin looked sallow, the dark circles under my eyes pronounced.

When you buy something through our links, Ethos may earn an affiliate commission. How sustainable is LVMH’s new Louis Vuitton makeup line under Pat McGrath likely to be? A closer look at the luxury ...

If you’re getting tired of the cold weather, don’t fret. Spring is coming. With the new season comes warmer weather and new makeup trends to try. Add more options to your lip combo repertoire with ...

Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited, Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H ...

W hen Beyoncé launched Cécred a year ago, people doubted her. One creator went so far as to call the brand a “flop” after just five months while comparing it to Rihanna’s ...

In 2015, Pat founded her eponymous makeup line, Pat McGrath Labs, which became a beloved brand for consumers around the world. She continues to partner with various fashion brands to push the bounds ...

Fenty Beauty is the gold standard of celebrity beauty brands. Wildly successful, innovative, and cool, Fenty offers products that aren't just good because Rihanna made them, they're good period.