PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

The sale starts today, March 21, and goes until Monday, March 24, only on FentyBeauty.com. Scroll around the site, because a ...

Bella Ramsey and Pedro Pascal are all smiles at the season 2 premiere of The Last of Us at TCL Chinese Theater in Hollywood ...

Newlyweds Justin Theroux and Nicole Brydon Bloom are back stateside on March 25 with their dog Kuma following their recent ...

Reba McEntire and Carly Pearce are seat partners at Trisha Yearwood's Walk of Fame star ceremony in Hollywood, California, on ...

If you like a glassy lip, check out Fenty’s Lip Luminizer, which Viera-Newton likes because “it’s a high-impact gloss with ...

“It really is a company that became the country,” says Reynolds, the Hudson’s Bay executive, who is British and had to learn ...

We want your monthly horoscope to be On the Nose—literally. At the start of every astrological season, Aliza Kelly, celebrity ...

Having a “plane outfit” has died out and been replaced by a mound of joggers and compression socks. But it’s not hard to add ...