The Fenty sale is set to drop on March 21 with products reduced by 25% sitewide. But there’s more. The sale is also set to see extra offers drop, as well as special gift sets when orders meet a ...

The 9 new spring fragrances our beauty editor can't get enough of - Spring is the time to switch-up your smell says Rose Beer ...

Here, we've selected the best of this season's cherry blossom beauty buys (both fruity and floral) to bring a little ...

But in 2025, I don’t think I’ve worn a single perfume that didn’t include a vanilla, cherry, or whipped cream note, or a ...

Inside, notes of rose, jasmine and a mineral-y musk combine into a scent that walks the line between feminine and masculine.

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather ...

Score Fenty Beauty must-haves, including lipstick, highlighter, foundation, skincare, and beauty tools for less. Use our ...

Coty is tackling restrictive beauty standards with a renewed push of its ‘Undefine Beauty’ campaign, seeking to get major ...

The concept of a fragrance wardrobe is just like that of garments: a carefully curated assortment of scents that truly fit ...

In the world of PerfumeTok, Delina went viral with 105.6 million posts for its fruity floral fragrance that wraps skin in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...