Launched earlier this week on January 17, the new rendition of Puma’s beloved Avanti trainer is set to be 2025’s most cultivated kick, all thanks to Rihanna. Labelled the Avanti LS ...

Credit: BeautifulSignatureIG / BACKGRID Rihanna accessorized the look with a pair of Fenty x Puma Avanti LS sneakers in PUMA Team Royal-Creamy Vanilla (a two-tone design in a vibrant shade of blue ...

The billionaire is also a part owner in the Jay-Z-led music-streaming service, Tidal. In 2014, Rihanna began a four-year partnership with athletic apparel company Puma and served as the brand’s global ...

In October, on a rainy day stroll through the city during Shanghai Fashion Week, Rihanna and Rocky matched in cherry red sneakers, which just so happen to come from the rapper's PUMA Inhale ...

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