THE world of beauty has always been big business, but in recent years it’s become a goldmine for celebrities looking to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Bandage dresses are officially back. What is it about fashion nostalgia that has got us looking back at bodycon?

Great hair days seem hard to come by in summer, but these products and trends — from a strengthening shampoo and conditioner ...

Drunk Elephant’s Umbra Sheer Physical Daily Defense sunscreen is equipped with antioxidants and powerful SPF 30 protection.

Vintage JNCOs can sell for well north of $1,000, and the company continues to sell new jeans, including the giant offerings that have defined the brand for three decades. They include the Mammoth, ...

While Rihanna may have put Barbados on the map for many travelers and honeymooners alike, the island is much more than just ...

Zendaya's eye-catching engagement ring at the Golden Globes this year sparked online speculation when it turned out not to be ...

They've been scraped and squeezed to the bitter end, with some tubes even cut open for one final go. Introducing the 16 ...

In this video, I share my makeup process as I recreate Rihanna's look from the MTV Video Music Awards, inspired by Mylah ...

Roseanne Barr accused ABC executives of “spying” on her because of her support for President Donald Trump before the network ...

Is vanilla the sexiest fragrance? We spoke to a porn star, a neuroscientist and a perfumer for the definitive answer then ...