Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

The Babe Original Babe Glow Lip Sleeping Mask has a famous fan: Bethenny Frankel. The beauty product works to moisturize ...

Gabrielle Union has a Fenty Beauty lip gloss in “every purse” and “every drawer.” She uses the Gloss Bomb Universal Lip ...

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...

The honey-infused beauty brand expanded its selection of hydrating lip oils in response to community demand. Co-founder Negin ...

“The grounding scent of sage and oat milk in each of Keys Soulcare’s products has me in a chokehold, and that includes this ...

It’s no secret that Taylor Swift, patron saint of red lipstick, swears by Pat McGrath’s popular Elson shade — and now, fans ...

To complement the new liners, Merit is also introducing four fresh shades of Shade Slick Sheen, its beloved hydrating lip oil-meets-gloss. Each new hue was carefully crafted to pair seamlessly with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The popular budget supermarket has brought back some of its most sought-after beauty buys just in time for Mother's Day - but ...

Get Summer Fridays lip balms, KAYALI YUM Perfume, DIOR Lip Glow Balm, Tom Ford fragrances, and skin tints... for cheap | ...

One of the most important values of Sephora is a culture of inclusion that they strive to create with their makeup products.