If you work in the fashion industry, chances are that you have been breathing a sigh of relief, as the AW25 season has just ...

Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

I don’t think there’s anything wrong with putting others first, but I think I haven’t put myself first in a really long time, ...

You won't believe what Sephora has as a steal on Thursday, March 20! You can get the the Summer Fridays The Jet Lag™ ...

While Merit’s new Signature Lip Liner just dropped on Tuesday — along with a Lip Duo featuring the brand’s Shade Slick Tinted ...

The honey-infused beauty brand expanded its selection of hydrating lip oils in response to community demand. Co-founder Negin ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beyond her music, Monét has always been mindful of her image and how it shapes her public persona. As a little girl, watching ...

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With her own Rhode lip peptide glosses and now lip shapers, Hailey Bieber has plenty of lip combo options. But one of her lip ...

The Bachelor alum Rachael Kirkconnell shares her self-care must-haves, confidence tips, beauty essentials, and fashion ...