Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Swipe to the second slide in the post, where you can see that Taylor's apartment kitchen is the kind of space that instantly ...

Social media is buzzing with a new aesthetic trend, ‘Ghibli visuals.’ Inspired by the works of Studio Ghibli, these dreamy, ...

Millie Bobby Brown already parted ways with her long blonde locks.

The coastal grandma aesthetic leans toward natural, low-maintenance beauty. Soft waves, a messy bun, or a chic short cut all ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Apyx Medical Corporation (NASDAQ: APYX) ("Apyx Medical" or the "Company"), the manufacturer of a proprietary helium plasma ...

Confused about brow treatments? Discover which technique between microblading and microshading suits your skin type, ...

A new bill to keep the status quo on who in RI can inject Botox or dermal fillers is gaining support from local medical spas.

The truck’s minimalist design eliminates the soft, flowing lines that traditionally ... cultural identity and aesthetic pleasure. As Gioia argues, beauty is not frivolous but essential. It connects us ...

Cassy Legaspi, the daughter of Carmina Villarroel and Zoren Legaspi, has always embodied the soft girl aesthetic, but this time, she's also giving major K-drama leading lady vibes! More than being a ...

Enter a soft, pink world of aesthetic cooking ... No voice, no music, just the pure rhythm of cooking and the beauty of color and form. A celebration of style, simplicity, and visual storytelling.