The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

Curtis said that when she first signed on as the spokesperson for Activia, “My agents and lawyers and many friends questioned ...

In a complaint filed in federal court in Manhattan on June 13, Duracell — which is owned by Warren Buffett’s Berkshire ...

The new alpha feature, called Conversation Summary Add-ons, “dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

The messaging app will place ads in the Updates tab, which is used by as many as 1.5 billion people, as it seeks to monetise ...

The U.S. named Matthew and Brady Tkachuk, Auston Matthews, Jack Eichel, Quinn Hughes and Charlie McAvoy as its first six players for the 2026 Olympics, avoiding goaltenders on the initial roster ...

The addition of ads is a stunning reversal of one of its founding principles. The tech giant looks to wring more revenue from ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ...