Cooper Flagg completed one of the best freshman seasons in college basketball history during the 2024-25 campaign. The Duke star and projected No. 1 overall pick in the 2025 NBA Draft captured CBS Sports Freshman of the Year honors and exited as one of the most accomplished one-and-done players this century.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie salary. During an interview with Bob Costas, sports journalist Howard Bryant revealed that Flagg's NIL earnings at Duke amounted to an astonishing $28 million.

Flagg has been the projected No. 1 pick for at least a year now. He did not disappoint the hype in his freshman season with the Blue Devils. In the 2025 NBA Draft lottery, the Dal