Industry analysts say if Ford can pull off the new manufacturing process and platform to develop less costly EVs, great. But some are skeptical.

In a fit of marketing swagger, Ford Motor Company is calling Monday, August 11’s unveiling of its new EV “a Model T moment.” The words come from Ford President and CEO Jim Farley, uttered during Ford’s most recent earnings call.

Billed as a "Model T moment" by the company, Ford Motor Company CEO Jim Farley today announced that the automaker will invest $5 billion into its electric vehicle future.

Ford Motor Company will invest nearly $2 billion to convert a longtime auto manufacturing plant in Louisville to build electric vehicles from a new platform adaptable to multiple vehicle types, aiming to launch a mid-sized EV pickup truck by 2027.

Ford plans to offer a new four-door, midsize $30,000 electric pickup truck two years from now. The new EV is to be built on a new, universal EV platform, which Ford says is expected to reduce parts by 20% and assembly time by 15%.

Ford Motor Company is set to revolutionize the electric vehicle market with a $2 billion investment in Kentucky, aiming to produce affordable EVs for the masses. This strategic move is part of a larger $5 billion commitment to enhance EV production in the U.