McDonald’s shares lost 16% of their value between January and July, their worst half-yearly run since the global financial crisis of 2007-09. This time the wonky pillar was affordability, especially ...

Several companies in recent weeks have reported during their earnings reports that low-income shoppers are pulling back on spending.

Low-income Americans are reducing spending due to rising prices driven by import duties, impacting essentials and ...

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage ...

To attract consumers with tight budgets, fast-food chains are bundling select menu items at around $5, but lower-income ...

A focus on value -- along with hot products like a "Minecraft"-themed meal -- helped McDonald's turn around its sagging sales ...

Fast-food chains are losing market share as their core customers, low-income diners, cut back and visit less often. If the ...

Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is doubling down on attracting Gen Z customers, its CEO told ...

The Byte system of AI technologies is helping power advanced Voice of the Customer tools while improving the drive-thru ...

Dinner for four (or more) gets tricky fast, especially when time’s short, appetites are big, and no one agrees on what to eat ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

A focus on value, along with hot products like a “Minecraft”-themed meal, helped McDonald’s turn around its sagging sales in ...