Welcome banners are temporarily covering broken windows on a blighted skyscraper and vacant lots downtown. The hosts of this weekend’s Super Bowl are looking for a more lasting fix. Long plagued by natural disasters,

Louisiana politicians and economic boosters kicked off a weeklong campaign to woo investors during Super Bowl LIX week in New Orleans.

A giant logo greets visitors who enter the "Louisiana NOW" pavilion. Image: Chelsea Brasted/Axios Louisiana economic development officials are hosting what they say is a first-of-its-kind effort to use the Super Bowl to attract new business to the state.

The state is using Super Bowl LIX as an opportunity to pitch Louisiana as a great place to do business. The Louisiana Now Pavilion opened today, next to the Super Bowl Media Center in New Orleans.