His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Notre Dame star Hannah Hidalgo has become one of the best players in college basketball. In two seasons, she has established herself as one of the most consistent scorers in women's college basketball ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of the revenue-sharing era.

With a coming cap on how much money universities are allowed to share with their athletes, the University of Kentucky will ...

The lawsuit argues the NCAA should allow all student athletes a fifth year of eligibility, not just those who took a redshirt ...

Charlie has the ability to attract sponsors, many who already work with his father ... which could put his NIL valuation well ...

Julian Lewis is building businesses as he competes to become the new starting quarterback for Deion Sanders at Colorado.

About a year ago, Texas Tech boosters offered (and paid!) $1 million to the best pitcher in college softball, NiJaree Canady, ...

Tom Izzo has made a lot of gut checks in his 30-year coaching career. He and Michigan State may have made their biggest yet ...

It was a surprise to Teri Moren that IU women's basketball's most prolific 3-point shooter transferred. It's caused her to reflect on how she can be better.

Zakai Zeigler’s lawsuit seeking a fifth year of eligibility with Tennessee Basketball is not off to a promising start.