Elijah Jeudy, a defensive tackle at Nebraska, says NIL helps him provide for his family. But the changing landscape will see ...

As court cases continued to be filed against the NCAA, Cavale saw the problems in an unstructured environment operating under ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

The Mavericks star and former national champion doesn't think college basketball is in a good place.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of the revenue-sharing era.