For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations is a high-pressure industry that demands adaptability, strategic thinking, and the ability to navigate an ...

By Samuel OWUSU ADUOMIIn today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

Fred Cook, the director of the USC Center for Public Relations, shared his thoughts on why some Super Bowl commercials ...

Jeff Twiss, a critical member of the Celtics staff for more than four decades, is receiving what’s described as the ...

Loftus graduated in the spring of 2024 with a Bachelor of Arts in Journalism with an emphasis in public relations and ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...