Emarketer's latest forecast for 2025 says Digital is predicted to jump by 12.7% and traditional to fall 1%. New ad dollars ...

Dave Carrel, the CMO of publisher and software company Thomson Reuters, has identified a key skill marketers will need to get ahead: Prompt engineering. This is writing AI prompts, the best questions ...

At the heart of Strategic Imposter Syndrome is a ‘Play Weak to Win’ tactic. This is where people present themselves as ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

Independent child and family service organisation Berry Street has launched 'When I Grow Up' via indie shop Young Folks. The ...

Global Retail Brand has appointed full service agency Adcore to manage its performance media, SEO, and affiliate marketing ...

Despite the lack of official endorsement, Heaps Normal permitted Thrill Ride to proceed independently with the spec ad.

Advertising agency Noisy Beast has made four hires, following its merger with iD Collective. Nicole Klinakis joins as ...

Foxtel highlights it’s commitment to delivering value by providing access to a Max subscription on their Foxtel device at no ...

Close-to-Home Media has appointed Nathan Quailey director business development. This new role builds on Quailey's previous ...

Today is Peter Horgan's last after nearly 22 years as an Omnicom employee. The CEO of Omnicom Media Group Australia and New ...

Creative tasks have been found to map to a brain circuit on the right frontal pole, according to research in the US. And that ...