Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...

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Articles written by Aulia Masna ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

Nana Cao is a business director whose expertise spans more than 17 years in the advertising and communications industry, navigating the complex transition from traditional to digital advertising.

Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...