Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe.

Marketing is indeed growing up. For Asia’s practitioners, stewards of some of the world’s fastest-rising brands, that ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

In a new episodic series, Google teams up with YouTube star Annette Lee, who as Aunty M explores the tech giant's ads ...

K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...

Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, ...

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor. Gideon ...

At a recent dinner and panel event hosted by Campaign Asia-Pacific and We. Communications, We.’s President of APAC Nitin Mantri says that “APAC communicators are among the least likely to believe that ...

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Clive Record, president, global solutions at Dentsu, said: “With Meta’s Advantage+ AI tools we’ve been able to unlock new levels of creative efficiency. Our recent partnership with Feld Entertainment ...